Bridging the digital gap between Red Bull, music festivals, and Czech recording artist Ben Cristovao’s latest EP

We've been working closely with Red Bull’s Czech & Slovak operations for years, providing unique digital solutions for the brand in all its capacities, be it for campaigns, high-adrenaline sporting events, or sometimes in support of its arts & cultural activities — as was the case with launching Ben Cristovao’s KONTAKT EP.

Project lead: Jan Kaše
Creative Director: Dirk Wright
Build: Mirek Beneš
Coding: Michal Šindelař & Petr Bryx

Design
Digital Strategy

Website for Earthsight showing homepage with article about Indonesia's biggest palm oil project

Custom-built KONTAKT EP player. © Foto: Pavla Halamková. Shared from www.mistnikultura.cz

The Challenge
‍For the launch of multi-talented rapper and entertainer Ben Cristovao’s new EP, Red Bull was looking for a unique digital solution to get fans interacting with his music online and offline.

Ben Cristovao with fans at one of the Red Bull listening stations. Shared from Facebook

Our solution
A custom web player with fresh visuals, complementing Ben’s singular personality and creativity, connecting online fans with physical listening stations at music festivals and secret locations. The player was accessible online, but only playable when within range of a station (GPS tracking), adding fun and adventure with exclusive access to tracks and downloads.