Earthsight — A singular voice defending the world’s forests

Our London-based client, Earthsight, is an NGO actively fighting illegal deforestation world-wide. With a focus on first-hand, on-the-ground documentation of crimes against both people and the planet, Earthsight exposes the corruption and complacency of businesses, financiers and consumers.

Project lead: Jan Kaše
Creative Director: Dirk Wright
Build: Mirek Benes
Coding: Michal Šindelař & Petr Bryx

Web Design
Brand Strategy
Digital Strategy

Website for Earthsight showing homepage with article about Indonesia's biggest palm oil project

Experience Earthsight — earthsight.org.uk.

Bringing five world-saving initiatives together under one roof

Prior to our involvement Earthsight existed as multiple related, albeit disconnected projects: Earthsight, Timberleaks, the Illegal Deforestation Monitor, the Timber Investigation Centre, and a handful of other off-site investigations. These initiatives were fighting not only against illegal deforestation, but also against each other for public attention.

In close consultation with Earthsight, the team was able to restructure the digital platform into a single website, better serving the interests of all involved. Through the online merger, Earthsight's brand and communication was emboldened, moving it from a fairly inconspicuous presence to an authority on anti-deforestation projects on a truly global scale.

Examples of for additional content types of articles for mobile app

1 / 3 Support for additional content types, including interactive feature investigations

2 / 3 RVLT is also a contributor of accompanying artwork – Shown, ‘Untamed Timber’ by Dirk Wright

3/ 3 Support for additional content types, including interactive feature investigations

Our solution

We refreshed the visual identity and built a mobile-friendly, future-proof website from the ground up. From concept and design, to coding and programming, we successfully brought all digital channels in-line with a strong singular voice.

330% increase in pageviews

-11.3% bounce rate

3.6x more time spent on articles

Traffic
The new website immediately recorded massive increases in web traffic.

Engagement
A significantly reduced bounce rate means returning visitors are spending more & more time on the website.

Impact
Ground-up improvements have strengthened the impact and reach of some huge recent stories, such as investigations into Ikea’s suspect timber suppliers, and the illegal plundering of Russia's Taiga forests.

Improved UX
Better user experience has not only resulted in a more pleasant user journey but also significantly better SEO.

A great partnership

The team at RVLT Digital have been very helpful supporting our digital needs. They go above and beyond.

Earthsight Digital Manager

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