Shifto brand

Starting Point
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We began by defining the new brand’s identity, including its target audience, strengths, and goals. Based on this foundation, we developed both the visual identity and the communication strategy.

Target Audience Definition – Formation of a Gen Z Focus Group

Primary  = Children and young adults aged 13 to 26

Secondary = Parents

To align with our target audience, we established a focus group of Generation Z representatives. This group was integral to our project, providing valuable insights and feedback throughout the process.
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Workshop with Gen Z
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We hosted a workshop with our Gen Z focus group to learn more about their interests and communication styles. We also explored their visual and text format preferences. It was a great way to gain real insights into what resonates with them.

Creating the Visual Identity
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The visual identity for Shifto included not just the logo, colors, and typography, but also other visual elements like photography, graphics, and illustrations, along with brand guidelines.

Given the target audience, we concentrated on the digital space, balancing eye-catching visuals with functionality to ensure they effectively engaged and served users.