Shifto brand

Starting Point
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We began by defining the new brand’s identity, including its target audience, strengths, and goals. Based on this foundation, we developed both the visual identity and the communication strategy.

Definice cílové skupiny – vytvoření testovací skupiny Gen Z

Primární = děti a mladí dospělí ve věku 13 až 26 let

Sekundární = rodiče 

Na základě definice cílové skupiny jsme se rozhodli vytvořit testovací skupinu složenou ze zástupců generace Z, se kterou jsme spolupracovali v průběhu celého projektu.
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Workshop with Gen Z
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We hosted a workshop with our Gen Z focus group to learn more about their interests and communication styles. We also explored their visual and text format preferences. It was a great way to gain real insights into what resonates with them.

Creating the Visual Identity
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The visual identity for Shifto included not just the logo, colors, and typography, but also other visual elements like photography, graphics, and illustrations, along with brand guidelines.

Given the target audience, we concentrated on the digital space, balancing eye-catching visuals with functionality to ensure they effectively engaged and served users.